Warner Bros is one of the most powerful movie studios in the known universe. Their films range from the DC Extended Universe to the Lego Universe to Academy Award hopefuls like Dunkirk. They’re legacy stretches from shore to shore and they have been solidified as one of the most successful studios in Hollywood.
In a significant studio shakeup, the production company has promoted Tony Emmerich to Chairman of the Motion Picture Group and Sue Kroll, President of Worldwide Marketing and Distribution will move into a three-year producing deal beginning in April 2018. Her duties as the marketing chief of the company will be split up between two other veteran executives.
Blair Rich, who has helped direct campaigns for a number of Warner Bros. Pictures’ critical and global box office hits, including the Harry Potter films, Christopher Nolan’s The Dark Knight trilogy, The Hobbit franchise, will now oversee the development and execution of all marketing campaigns for the Studio’s global releases.
Meanwhile, Ron Sanders, now President of Warner Bros. Worldwide Home Entertainment Distribution, will answer to both Emmerich and Kevin Tsujihara, Chairman and CEO of Warner Bros.
This means Emmerich will now, essentially, leading the studio into the future. In the official press release of this groundbreaking news, Tsujihara had this to say on the big moves:
“We need to constantly adapt our operations to stay ahead of [these] changes, while preserving our creative excellence,” said Kevin Tsujihara. “Bringing together film and home entertainment marketing and distribution will allow us to strategically manage film titles through their entire lifecycle. We’ll be better able to respond to consumer demand, while still creating unique theatrical and home entertainment experiences, and provide increased benefits to our filmmaking, exhibition and retail partners.”
Kroll will stay on in her current role to oversee the upcoming awards season campaigns and transition into her new role in the spring.
This news comes at an interesting time as Warner Bros has been in the news lately regarding a potential merger with AT&T, which has been looming due to a lawsuit filed by the Department of Justice which is expected to go to trial in March.
What do you think these changes mean for the DCEU? Let us know @superbromovies
Source: The Wrap