Let’s be honest here; Justice League wasn’t exactly what fans and the studio had hoped for in terms of quality. It didn’t do that well either in the box-office, with the superhero team-up film not even getting the projected 100 million domestic opening weekend. A few months after the release of the film, we recently learned that Warner Bros. will be shifting things around at an executive level; including naming It producer Walter Hamada as the new DC films president. Now the studio has gone out and said what they hope to achieve with their new production dynamic, and it should get DC fans at the very least optimistic for the DCU.
One of the biggest shifts Warner Bros. did was remove a lot of middle people and have Chairman Toby Emmerich now run the studio, solely answering to Warner Bros. Entertainment CEO Kevin Tsujihara. Tsujihara told The Wrap that “Toby has green light, I have red light.”
This is good news, although Tsujihara will still have a big say in what gets done in the DC Film Universe, getting Emmerich to only report to one person helps streamline the green-lighting process. Has The Wrap puts it, “Fewer Cooks, Finally.”
In addition to that, the studio has reportedly done this to help the marketing of the films to be, simply put, better. The marketing chief Sue Kroll was recently lowered to a producer on various films but will have no impact on the DC films as a whole. An insider reportedly told The Wrap that she had problems with Justice League because she “hated superhero movies.”
The Marvel Cinematic Universe and the DC Films Universe are the two most popular ones right now, but DC is trailing behind. This doesn’t mean it’s entirely a bad thing as Kevin Tsujihara says that they don’t need to copy them, but instead focus on making their own Cinematic Universe.
“Warner Bros needs to continue doing what it’s always done: producing the biggest, most diverse slate in the business. That’s what’s made us successful. We can’t do what Disney’s done. It’s worked really, really well for them, but it’s not who we are. We need to continue to create a balanced slate of all types of movies and all genres.”
Personally, I like that fact that DC is different from the MCU, it would be too boring and monotonous if there were 6 superhero films that were identical in terms of tone and style. It seems like they will continue to push diverse films in their slate with “all types of movies and all genres.”Finding their own identity will further ensure that more superhero films get made and stand apart from each other, so I truly hope they keep that promise.
What do you guys think? Be sure to tweet at SuperBroMovies with your thoughts.
Source: The Wrap