Kevin Feige Talks About Why Hawkeye Has Been Missing In ‘INFINITY WAR’ Marketing

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No matter if you’re a big fan of the character or not, odds are you’ve been wondering where bow-wielding avenger Hawkeye fits into this week’s Avengers: Infinity War. He hasn’t been featured in any marketing for the film thus far, leading some to believe he’s not in the film at all. Small or big, he does indeed have a role in the upcoming blockbuster and it seems like his absence is actually on purpose.

Marvel Studios president Kevin Feige, along with director Joe Russo, recently spoke to io9 and revealed their thoughts on the #Hawkeyegate situation going on. Feige seems to be enjoying fans’ reactions to it and even claims this is one of the best things to happen to the Avenger.

“I think it’s one of the best things that ever happened to Hawkeye. We [at Marvel] love Hawkeye. There are big, big story things coming up for Hawkeye and Jeremy Renner is as strong an actor as anyone in the MCU and awesome as this character. But ‘The guy with the bow and arrow jokes’, right? There are a lot of ‘Guy with bow and arrow jokes.’ He even makes ‘Guy with a bow and arrow’ jokes in some of the movies. So I love that people go from ‘Oh, Hawkeye is just lucky to be there’ to ‘Oh where is he? He’s not there? Whats going to happen? We need Hawkeye. We want more Hawkeye.’ I love it. It’s the best.”

I have to agree with him here, there’s no way the hype and anticipation for the character would be the same if they slid him into the marketing.  Some see him as very much inferior to the other Avengers, but I think those people will change their mind as their expectations have now changed.

Image result for hawkeye kevin feige

Co-Director of the film, Joe Russo, echoed Feige’s thoughts and added to the growing theories of why Hawkeye is absent.

“As we were working on both films, we were thinking about story real estate. We had the luxury of cracking both scripts at the same time and we wanted to give each character, especially the original Avengers, their moments. It led us to certain choices, especially considering the events of Civil War where [Hawkeye’s] included in this group of insurgents and has to deal with the ramifications of siding against the U.S. government. So that led us to a very specific story with him that, as I’ve said before is a long play, not a short play. Audiences just need to be patient.”

There could be many reasons why he’s not going to be featured prominently in the film, but I believe the filmmakers have the right idea of going about. They want to create hype around a character that normally doesn’t get the people in the theater, this will create more care for his story arc. It’s an interesting tactic for sure, time will tell if it was all worth it.

What do you guys think? Let us know by tweeting us at SuperBroMovies. – Marcos Melendez


Avengers: Infinity War hits theaters April 27th 

Avengers: Infinity War – Iron Man, Thor, the Hulk and the rest of the Avengers unite to battle their most powerful enemy yet — the evil Thanos. On a mission to collect all six Infinity Stones, Thanos plans to use the artifacts to inflict his twisted will on reality. The fate of the planet and existence itself has never been more uncertain as everything the Avengers have fought for has led up to this moment. 


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