Solo: A Star Wars Story has had an interesting journey to say the least. From the much publicized production issues to a mixed response (for the record, I loved it), this flick can’t seem to catch a break. The area that’s making Disney the most nervous, however, is the box office.
According to the Hollywood Reporter, the film’s disappointing performance domestically compounded with the film’s terrible $10.1 million debut in China- one of the biggest markets for blockbusters- has caused the studio to reconsider its release strategy for new films in the Star Wars franchise. Distribution chief Dave Hollis seems to think the curious case of Solo has something to do with the time in between releases:
There’s a question of frequency, and how many times people will go to the movies. Is this too much and too soon for a third time in a five-week period?
That’s a reasonable concern. It may be a little hasty to conclude that Solo‘s performance is indicative of how future Star Wars films will perform. After all, The Last Jedi was one of the most polarizing movies in the franchise, and the aforementioned bad press didn’t exactly stir up hype for Solo. Another quote from Hollis outlines what Disney’s strategy should be perfectly:
Let’s measure how we feel about this until more time passes.
Source: The Hollywood Reporter
Solo: A Star Wars Story is currently in theaters!
Board the Millennium Falcon and journey to a galaxy far, far away in Solo: A Star Wars Story, an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.