Award Season is in full swing, which means that the Hollywood elite will be walking up and down red carpets and asked pressing questions by members of the media. While attending the 2019 Golden Globes in support of Black Panther, which was nominated for three awards, Kevin Feige, the President of Marvel Studios, was asked about the future of the Marvel Cinematic Universe (MCU) and specifically the upcoming fourth Avengers adventure, Avengers: Endgame.
While speaking with MTV News, Feige confirmed that the Disney marketing team was hard at work trying to amp up the excitement for the highly anticipated climax of the franchise while not giving too much of the plot away. When asked if the marketing would focus on the 15-20 minutes of the film, Feige explained that its the goal of his team to make sure secrets are only reveled to fans when they are sitting in the theater.
“As was the case with a lot of our films, this one in particular, being able to generate a lot of excitement without giving away one of the many, many, many secrets,” Feige said. “I think the Disney marketing team is the best in the world and we’ll be able to pull it off.”
When the first trailer for Avengers: Endgame dropped, fans were quick to assume that the shots shown revealed the heroes shortly after the events of Avengers: Infinity War. There were no huge actions scenes and it didn’t necessarily show what will actually take place during the film. Instead, it shows our heroes in a state of disarray.
Feige also spoke about the highly controversial ending of Avengers: Infinity War, which left fans all over the world stunned.
“That ending, which we had been working on for many years, and I do remember people, on all of the movies we’ve made and I’m sure on many of the movies we’ll make in the future, whenever the good guy wins, which is often — good guy, good woman, good hero wins — they go, ‘Eh, it’s kind of predictable. Good guy wins.’ Well, sometimes that’s fun. But for years I remember thinking, ‘I wonder what they’re going to do when they don’t?’ Because we knew that was coming. And it couldn’t have been better. The reaction was the best. The reaction. Was. The. Best.”
What do you think? Are you good with Marvel playing their cards close to the chest in terms of what’s going to go down during Avengers: Endgame or would you prefer if they spoiled certain moments in order to generate more of a buzz? Let us know in the comments below and @superbromovies.