Disney+ is set to launch later this year, and Captain Marvel will be the service’s first exclusive movie.
The story has been reported for a while, but Bob Iger made his official announcement that Captain Marvel will be the first Disney+ exclusive yesterday during a conference call with Disney’s investors. As it stands right now, Disney licenses its new releases to Netflix for a yearly fee of $140 million which it will now forego in favor of Disney+.
This announcement has been a long time coming for Netflix since Disney announced in 2017 that it would stop licensing its films to Netflix in favor of starting their own streaming service, but it took 2 years for that statement to become a reality. This move over to Disney+ will take roughly 3% of all the content on Netflix which is a relatively small amount but that will include all the Marvel movies and several other popular titles.
However, Netflix has recently been ramping up their spending on original content in recent years to bolster their subscribership and prepare for the day that Disney finally leaves. Netflix spent $8.9 billion in 2017 and $12.04 billion in 2018 on original content, but they aren’t done yet as they’re expected to ramp up their spending to almost $15 billion in 2019.
Despite being a late entrant to the streaming market, Disney+ will make waves and change the ever evolving streaming industry. If it’s successful, Disney+ could pave the way for other studios to develop streaming services for their content instead of licensing it to current streaming giants Hulu and Netflix.
Source: Disney Earnings Call
“The story follows Carol Danvers as she becomes one of the universe’s most powerful heroes when Earth is caught in the middle of a galactic war between two alien races. Set in the 1990s, “Captain Marvel” is an all-new adventure from a previously unseen period in the history of the Marvel Cinematic Universe.”
Captain Marvel is set to hit theaters March 8th!